In 2023, I worked on the Smart activity report, an experience that enabled me to explore new creative approaches for a more modern and dynamic rendering. Only a dematerialized version was created. An experience that allowed me to explore the possibilities offered by the digital world to create an engaging document.
In rethinking the layout, we opted for a resolutely contemporary design, emphasizing simplicity and accessibility while maintaining an elegant aesthetic. Graphic elements were carefully selected to bring a modern touch, with clean lines, dynamic fonts and negative spaces strategically used to guide the reader's eye.
To reinforce the visual impact of the report, I created illustrations and graphics with a clean, sophisticated style, in harmony with Smart France's new graphic direction. These visual elements were designed to capture the reader's attention and make the data more accessible and engaging.
The end result was a dematerialized activity report, downloadable online, resolutely modern and punchy, reflecting Smart France's innovation and dynamism. This collaboration enabled me to explore new perspectives in graphic design and to showcase my skills in a contemporary, professional context.
CustomerSmart FranceYear2023RealizationActivity report layout, illustrations, graphicsCollaborationCharlotte CascalesSee onlinewww.isabelle-triboulloy.fr
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